The Flicker Blog and Podcast

• Writing Decisions: Headline tests on the Highrise signup page – (37signals)
  37Signals post on using A/B software to optimise copy on the sign-up page of Highrise. Intesting that there was a 30% improvement achieved just by changing the wording in the headline and subhead on the page.
  (tags: ab a/b testing copy optimisation conversions design ux copywriting)

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