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Tim Brown, CEO of IDEO on innovation as a business strategy (as opposed to acquisition or cost reduction and increasing margins). The central theme: storytelling and rapid prototyping is pivotal in making design thinking a core part of business roadmaps.
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Very slick demo movies of Microsoft’s touch-screen innovations. Very nice, and intuitive interactions are shown – although the playlist organisation shows some remarkable similarities to the iPhone. I sense patent disputes ahead!
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on Monday, June 4th, 2007 at 7:22 pm and is filed under Links.
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