The Flicker Blog and Podcast

An interesting (if not a little cynical and manipulative) method for generating a buzz in the blog space around your product – give bloggers a year’s free trial of your product in exchange for a blog post or trackback linking to your product page.
Terribly phallic logo aside, the product (bandwagon) is an interesting concept – backup your iTunes music library to an online server, simply and painlessly. I’m not 100 percent sure how useful I’ll find it (being relatively organised already with regard to backups). Also, the price (currently $99 per year) seems quite high given the volume of physical storage that you could buy for a similar amount. I wouldn’t be at all surprised if a .mac account (at a near identical price) soon offers a similar service covering your entire media collection.

That said – free trials like this are an incredible way of refining a product and evaluating usefulness and I’ll be keen to give it a go.
Privacy concerns aside, the off-site backup for consumers data appears to be an increasingly viable market and I wish bandwagon every success. More and more, I’m alarmed at the amount of personally important data that I’m accumulating and a product such as this may ease my concerns.