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Five eye-tracking experiments conducted on 5 sites, over 5 days.
Etre have (rather helpfully) released the findings for their tests on the Dixons, Currys, Amazon, Marks & Spencer and HMV sites.
It was interesting to read how Amazon exploit their awareness of the page’s hotspots to market offers and services more effectively than many of their competitors.
This entry was posted
on Friday, May 12th, 2006 at 12:35 pm and is filed under Design, Usability.
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