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On Boxes and Arrows, Andres Zapata gives a helpful tutorial on turning wireframe designs into dimensional narratives – communicating quickly, clearly and cheaply, the intended interaction conventions and patterns.
Five eye-tracking experiments conducted on 5 sites, over 5 days.
Etre have (rather helpfully) released the findings for their tests on the Dixons, Currys, Amazon, Marks & Spencer and HMV sites.
It was interesting to read how Amazon exploit their awareness of the page’s hotspots to market offers and services more effectively than many of their competitors.
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You are currently browsing the The Flicker Blog and Podcast weblog archives for the day Friday, May 12th, 2006.