That's what I call electronic soul! Will play and chart.
Five eye-tracking experiments conducted on 5 sites, over 5 days. Etre have (rather helpfully) released the findings for their tests on the Dixons, Currys, Amazon, Marks & Spencer and HMV sites.
It was interesting to read how Amazon exploit their awareness of the page's hotspots to market offers and services more effectively than many of their competitors.