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Friday, May 12, 2006

Eye Tracking by Etre

Five eye-tracking experiments conducted on 5 sites, over 5 days. Etre have (rather helpfully) released the findings for their tests on the Dixons, Currys, Amazon, Marks & Spencer and HMV sites.

It was interesting to read how Amazon exploit their awareness of the page's hotspots to market offers and services more effectively than many of their competitors.

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