Flicker Blog

Friday, May 12, 2006

Eye Tracking by Etre

Five eye-tracking experiments conducted on 5 sites, over 5 days. Etre have (rather helpfully) released the findings for their tests on the Dixons, Currys, Amazon, Marks & Spencer and HMV sites.

It was interesting to read how Amazon exploit their awareness of the page's hotspots to market offers and services more effectively than many of their competitors.

Posted by Paul at 12:35 PM | Post a Comment